Signal Scouts
Learn Together

Strong strides begin with quick starts.

Let’s skate together in small groups to quickly cut through your toughest brand problems, and create omnichannel programming people love.

QuickStarts

Learn omnichannel strategy in a long lunch

Rolling cohorts: pick one lunch, sign up to schedule when it works for you.
Once we have enough people on a day and a topic, we’ll reach out!

(nothing to pay until you finalize the session)

Behavior

Specify the actions people perform to achieve shared goals.

Most requested:

Sprint from business challenge to campaign plan in a single lunch.
Bring your brief + audience, or follow along with the example as we:
- Break goals into behaviors people can perform
- Sequence and contextualize behaviors
- Brief the moments that matter
Output: an action-driven campaign sequence.
Ready to go?
Pick three times you’re available to learn.
(We’ll follow up to finalize when enough people sign up.)
Tuition is $385 per person.
Not quite ready?
Put 15 min on calendar to chat about it.

If you know who is buying your product now, understanding their cultural segment will tell you how they decide on you.
You will learn:
How culture operates between people today.
How to use publicly available tools to collect and interpret cultural data.
How brands apply cultural segmentation to create breakthrough results.
You’ll walk out with templates and practices that you can start using in work right away.
Ready to go?
Pick three times you’re available to learn.
(We’ll follow up to finalize when enough people sign up.)
Tuition is $385 per person.
Not quite ready?
Put 15 min on calendar to chat about it.

Most loved:

Narrative

Shape how people internalize and act on your brand.

Use the Hero’s Journey to help potential customers internalize and act on what you offer.
Using the Hero’s Journey enables teams to quickly understand where your offering fits in the decision making of your customer, and makes all of your tactics more evocative and compelling.
- Why relatability matters to decision making
- Recasting the brand for omnichannel
- The Hero’s Journey
- Disruptive branding with the journey
Output: A narrative map of your customer’s journey with high-leverage moments that achieve your goals.
Ready to go?
Pick three times you’re available to learn.
(We’ll follow up to finalize when enough people sign up.)
Tuition is $385 per person.
Not quite ready?
Put 15 min on calendar to chat about it.

Use the Hero’s Journey to integrate the sales and marketing efforts in your organization.
- Why advertising has been keeping sales and marketing apart
- How digitally-aided decision-making happens between professionals
- The Hero’s Journey
- Sales as a data input to targeting and design
Output: A narrative map of your customer’s journey with high-leverage moments that achieve your goals.
Ready to go?
Pick three times you’re available to learn.
(We’ll follow up to finalize when enough people sign up.)
Tuition is $385 per person.
Not quite ready?
Put 15 min on calendar to chat about it.

Technology

Sequence behavioral messaging to achieve shared goals, align business, creative, media, metrics.

Use the Action Map canvas to align business goals with creative, media, and metrics objectives.
- Moving from business goals to specific behaviors
- The five creative themes to activate behaviors in platforms
- Aligning media targeting and optimization
- Metrics
- Examples and results
Output: Your own Action Map to use for briefing multiple teams.
Ready to go?
Pick three times you’re available to learn.
(We’ll follow up to finalize when enough people sign up.)
Tuition is $385 per person.
Not quite ready?
Put 15 min on calendar to chat about it.

This primer on Omnichannel technology puts a human lens on the data science methods you need to create exceptional experiences.
- How networks operate and network mapping
- Cookies and decision engines (like AEM, Salesforce Interaction)
- Dialing up the bliss point: how self-segmentation and messaging ingredients move audiences from like to love
Output: You’ll understand how technology and people interact, and how to use that technology to flow your messages through networks at scale.
Ready to go?
Pick three times you’re available to learn.
(We’ll follow up to finalize when enough people sign up.)
Tuition is $385 per person.
Not quite ready?
Put 15 min on calendar to chat about it.

Learning that works in your work life

1.PREP RALLY

QuickStarts begin with a one-on-one conversation before your session.

We’ll meet each other and learn what you need to get the most out of our time together.

For those who want to get a session more customized to their specific goals, we will review your goal and your audience. In fact, happy to have a prep rally anytime you have an open 15 minutes on your calendar.

2. LEARN

Each class is limited to a maximum of 11 people to make sure you can confidently apply what you learn as fast as possible.

Based on the people in your class, the QuickStart will be maximized for learning: the right mix of people, on a day that works for everyone.

3. APPLY

You will walk away with a set of PPT/KEY templates for sharable deliverables that positively impact your team, specifically informing:

Constructive stakeholder consensus around specific goals and tactics
Clear direction and strategy for partners, like collaborative business units, agencies, creative teams, influencers

The concepts and practices in QuickStarts must be valuable to your work life every single day, starting now.

After your QuickStart we’ll meet again to help put what you’ve learned to work. You get to choose whether they’re 1:1, or with your work team.

4. GROW

What’s one word to describe learning together?

Intuition! Thank you for giving me the confidence to trust my own analyses and storytelling

Lucy Wu
Digital Health Consultant
So grateful to have learned from you, and thrilled so many others will get the benefit of your awesome brains.

Celby Richoux
Award-Winning Brand Strategist
Expert! I learned a lot from you in just the few times we worked together.

Devon Cross
Associate Director, Marketing
Team first, kind, creative, curious, smart and just plain fun!

Shirley Bergin
Portfolio Lead, Project Accelerator Transition Innovation Office, ARPA-H
First word: Joy.

Kyle Andrew
Senior Manager of Demand Strategy
Inspirational (with intent and purpose).

Danielle Jamil
Vice President, Strategic Planning
Your storytelling is simply outstanding!

Karissa Price
Chief Customer Officer
“People-first” (does the hyphen make it one word?) because that’s how their strategies are focused, on the needs and behaviors of the people you are trying to reach, but also because that’s their approach to working with colleagues and teams around them.

Caroline Bean
Vice President/Group Director, Content Strategy
Collaborator. Open. Communicative. Listener.

Nancy Sidel
Group Management Director
Your compassionate support brought out the best in us as we grew, individually and collectively. Your knowledge and creativity encouraged our broader teams and clients to experiment and innovate while keeping an eye on meeting and exceeding our goals. Thanks for making me smarter.

Erica Nardello
Vice President, Social Strategy
Approachable Leadership. Deep listener. Mood lightener. Space Giver. Sandwich Expert. I can't pick just one.

Shannon Pfeffer
Chief Partnership Officer
Intelligent, witty, and wonderful.

Erin Bice
Head of Marketing
Compassionate, hilarious, visionary, smart…I can keep going.

Rachel Polish
Omnichannel Digital Media Partner
Empathy. You had a knack for bringing focus onto real people, their behaviors and needs into our work.

Tina Bejian-Binnion
Vice President, Director User Experience
Growth! Both for me personally in working with you, as well as our business.

Brendan Gallagher
Chief Connected Health Officer
Connector of ideas and people. Love the Action Map. It connects lots of dots for me with intranet design.

Austin Govella
Director, Strategy and Design
Generous, kind, smart.

Erica Chiao, Ph.D.
Associate Director
Our writers and designers call it ‘Spinning gold.’ They get exactly what they need to dial-up content people will love and share in huge numbers.

Mike Groff
Executive Creative Director
Leadership and inspiration - working with you and your team is what made me want to transition to Content strategy; and I haven’t looked back since.

Cynthia Shulak
Content Strategist
Culture! The team was one of the most supportive and encouraging cultures I’ve been a part of.

Christi Frateschi
Brand and Social Strategist
Signal Scout’s methods for brand relevance make innovation feel natural. After a decade it feels predictive.

Lakshmi Rengarajan
Gathering Experience Designer
Come on just one word?? Eye-opening, solutions-oriented, inspiring, strategic, innovative… working with Signal Scout is a joy and I always learned something every meeting we shared!

Hank Greene
Award-Winning Marketer, Content Leader

Put a 15-minute call on calendar here, whenever you're free

You can’t predict the next text.

You can be prepared for action.

Even if you’ve never looked down at your phone and seen phrases like:

“We’re the top trending topic on every platform right now and not in a good way,”

“Every store in Pakistan was burned down last night.”

“The president just dared our CEO to double flu vaccinations”

“Protesters tore down our store. How do we relaunch with healthcare in a way that matters?”

‘Transgender HIV+ people living in secret are unaware of treatment. How do they learn about and adopt treatment?”

The frameworks you’ll learn started with texts just like those, and ended with:

+12% Same store sales increase less than a year later, Business Insider and Mashable called it a crisis comms best practice.

A global FB page 30 million+, with users spending 7x in store (ARF).

Tripling flu vaccinations within 8 weeks.

A continuing neighborhood festival and food pantry, featured as a keynote at Cannes Lions.

Ten minutes average site time, category-leading unaided awareness.

Signal Scouts Learn Together

QuickStarts

Learn omnichannel strategy in a long lunch

Behavior

Narrative

Technology

Learning that works in your work life

Intuition! Thank you for giving me the confidence to trust my own analyses and storytelling

So grateful to have learned from you, and thrilled so many others will get the benefit of your awesome brains.

Expert! I learned a lot from you in just the few times we worked together.

Team first, kind, creative, curious, smart and just plain fun!

First word: Joy.

Inspirational (with intent and purpose).

Your storytelling is simply outstanding!

“People-first” (does the hyphen make it one word?) because that’s how their strategies are focused, on the needs and behaviors of the people you are trying to reach, but also because that’s their approach to working with colleagues and teams around them.

Collaborator. Open. Communicative. Listener.

Your compassionate support brought out the best in us as we grew, individually and collectively. Your knowledge and creativity encouraged our broader teams and clients to experiment and innovate while keeping an eye on meeting and exceeding our goals. Thanks for making me smarter.

Approachable Leadership. Deep listener. Mood lightener. Space Giver. Sandwich Expert. I can't pick just one.

Intelligent, witty, and wonderful.

Compassionate, hilarious, visionary, smart…I can keep going.

Empathy. You had a knack for bringing focus onto real people, their behaviors and needs into our work.

Growth! Both for me personally in working with you, as well as our business.

Connector of ideas and people. Love the Action Map. It connects lots of dots for me with intranet design.

Generous, kind, smart.

Our writers and designers call it ‘Spinning gold.’ They get exactly what they need to dial-up content people will love and share in huge numbers.

Leadership and inspiration - working with you and your team is what made me want to transition to Content strategy; and I haven’t looked back since.

Culture! The team was one of the most supportive and encouraging cultures I’ve been a part of.

Signal Scout’s methods for brand relevance make innovation feel natural. After a decade it feels predictive.

Come on just one word?? Eye-opening, solutions-oriented, inspiring, strategic, innovative… working with Signal Scout is a joy and I always learned something every meeting we shared!

You can’t predict the next text.

You can be prepared for action.

Signal Scouts
Learn Together