Bring your brand to actionable life in this jam-packed two-hour campaign strategy worksession.
You’ll walk away with your own campaign structure, and the templates built from large, complex brands with problems you will hopefully never have. You’ll learn how to adapt your marketing to thrive in today’s era of persuasion platforms.
Bring your business goal and a demographic sketch of your best customer. Even if you don’t have those, follow along with the example case, and use the downloadable templates in your work when you do:
Audience Definition
Cast your customer in the right role
Uncover who engages in what they follow
Process how these people represent themselves within culture to make decisions
Deciding, Buying, and Advocating
Construct their customer journey
Get to know their allies and mentors
Sequencing priority actions: from unaware, through purchase, and advocacy
Influencers and Campaign Structure
The influencer’s Role
The integrated journey
A brand sequence that integrates Influencers, buyers, and the larger market
You’ll Walk Away With
A structure for your own integrated influencer campaign
Downloadable PPT / KEY with practical, repeatable methods to build resonant, relatable brands in your work right now
Bring your brand to actionable life in this jam-packed two-hour campaign strategy worksession.
You’ll walk away with your own campaign structure, and the templates built from large, complex brands with problems you will hopefully never have. You’ll learn how to adapt your marketing to thrive in today’s era of persuasion platforms.
Bring your business goal and a demographic sketch of your best customer. Even if you don’t have those, follow along with the example case, and use the downloadable templates in your work when you do:
Audience Definition
Cast your customer in the right role
Uncover who engages in what they follow
Process how these people represent themselves within culture to make decisions
Deciding, Buying, and Advocating
Construct their customer journey
Get to know their allies and mentors
Sequencing priority actions: from unaware, through purchase, and advocacy
Influencers and Campaign Structure
The influencer’s Role
The integrated journey
A brand sequence that integrates Influencers, buyers, and the larger market
You’ll Walk Away With
A structure for your own integrated influencer campaign
Downloadable PPT / KEY with practical, repeatable methods to build resonant, relatable brands in your work right now
