Integrated Marketing: Campaign Strategy QuickStart

Create Omnichannel marketing campaigns that drive fast, sustainable business growth.

Yes you can create a breakthrough campaign from your business goals in a long lunch.

Bring your brand to actionable life in this jam-packed two-hour campaign strategy worksession.

You’ll walk away with your own campaign structure, and the templates built from large, complex brands with problems you will hopefully never have. You’ll learn how to adapt your marketing to thrive in today’s era of persuasion platforms.

Bring your business goal and a demographic sketch of your best customer. Even if you don’t have those, follow along with the example case, and use the downloadable templates in your work when you do:

Agenda:

Audience Definition

  • Align with an audience instead of argue about who’s best

  • Cast your customer in the right role

  • Uncover who engages in what they follow

  • Process how these people represent themselves within culture to make decisions

Behavior Design

  • Clarify your business goal

  • Crispify the actions people must take to achieve that goal

  • Celebrate actions to achieve scale outcomes

Deciding, Buying, and Advocating

  • Construct their customer journey sequence

  • Get to know their allies and mentors

  • Sequencing priority actions: from unaware, through purchase, and advocacy


Workshop Outcomes

  • Align with an audience instead of argue about who’s best

  • Cast your customer in the right role

  • Uncover who engages in what they follow

  • Process how these people represent themselves within culture to make decisions

A learning experience designed to flow with your work life

  • Built from insane problems

    You’ll learn repeatable methods from huge, complex brands who ran into problems hopefully worse than you’ll ever need.

  • Start right now, updates free

    Signing up sends you all the practical lessons and templates that help in your work right now, and we’ll keep you updated on new versions.

  • Faster, small group learning

    Schedule your live worksession when it works for you. Your training session won’t have more than 11 people. You’ll learn faster with the help of a few practical perspectives.

  • Working the plan together

    Your QuickStart comes with an hour of 1:1 time, to make sure what you learn works for you at work.

Download the free sample deck here

What people remember about working with Signal Scout

  • Shirley Bergin

    Team first, kind, creative, curious, smart and just plain fun!

    Shirley Bergin
    Portfolio Lead, Project Accelerator Transition Innovation Office, ARPA-H

  • Danielle Jamil

    Inspirational (with intent and purpose).

    Danielle Jamil
    Vice President, Strategic Planning

  • Lucy Wu

    Intuition! Thank you for giving me the confidence to trust my own analyses and storytelling

    Lucy Wu
    Digital Health Consultant

  • Hank Greene

    Come on just one word?? Eye-opening, solutions-oriented, inspiring, strategic, innovative… working with Signal Scout is a joy and I always learned something every meeting we shared!

    Hank Greene
    Award-Winning Marketer, Content Leader

  • Karissa Price

    Your storytelling is simply outstanding!

    Karissa Price
    Chief Customer Officer

  • “People-first” (does the hyphen make it one word?) because that’s how their strategies are focused, on the needs and behaviors of the people you are trying to reach, but also because that’s their approach to working with colleagues and teams around them.

    Caroline Bean
    Vice President/Group Director, Content Strategy

  • Nancy Seidel

    Collaborator. Open. Communicative. Listener.

    Nancy Sidel
    Group Management Director

  • Erica Nardello

    Your compassionate support brought out the best in us as we grew, individually and collectively. Your knowledge and creativity encouraged our broader teams and clients to experiment and innovate while keeping an eye on meeting and exceeding our goals. Thanks for making me smarter.

    Erica Nardello
    Vice President, Social Strategy

  • Approachable Leadership. Deep listener. Mood lightener. Space Giver. Sandwich Expert. I can't pick just one.

    Shannon Pfeffer
    Chief Partnership Officer

  • Expert! I learned a lot from you in just the few times we worked together.

    Devon Cross
    Associate Director, Marketing

  • Erin Bice

    Intelligent, witty, and wonderful.

    Erin Bice
    Head of Marketing

Put a 15-minute call on calendar here, whenever you're free

You can’t predict the next text.
You can be prepared to make it successful.

Even if you’ve never looked down at your phone and seen phrases like:

“We’re the top trending topic on every platform right now and not in a good way,”

“Every store in Pakistan was burned down last night.”

“The president just dared our CEO to double flu vaccinations”

“Protesters tore down our store. How do we relaunch with healthcare in a way that matters?”

‘Transgender HIV+ people living in secret are unaware of treatment. How do they learn about and adopt treatment?”

The frameworks you’ll learn started with texts just like those, and ended with:

+12% Same store sales increase less than a year later, Business Insider and Mashable called it a crisis comms best practice.

A global FB page 30 million+, with users spending 7x in store (ARF).

Tripling flu vaccinations within 8 weeks.

A continuing neighborhood festival and food pantry, featured as a keynote at Cannes Lions.

Ten minutes average site time, category-leading unaided awareness.