Research methods for brands that need immediate growth

Brand and Author-based Research Approach

Much of the research brands are doing, and that Signal Scout has done, focuses on existing brand segments and/or competition, mixed with usage data. That’s great as an indicator of relative brand position, based on existing business rules. But it doesn’t answer why or how people are making what you do a part of their lived experience.

Within that audience are lots of data signals we can analyze to understand what matters to those people within their culture, and how can your brand become more relevant in the ways people make the rest of their decisions. What are the prevailing trends and attitudes that shape decision making when someone is motivated to act in your category?

Taking this author-based approach has served brands with meaningful differentiation that excels in the marketplace, because it focuses on aligning with how decisions are made across networks, and how aligned you and your competitors are.

Primary Research

ATUs (Awareness, Trial and Usage) and In Depth Interviews typically look deep inside the brand or product teams own culture, and look for very specific answers. The great thing is that we can do primary research that asks simple questions, structured differently, to understand the ways people shape the way they want to be seen, connect sociologically, and use technology to make choices that fit with their worldview. If you’re designing upcoming research or creating a narrative to present that work, Signal Scout can help you quickly get to new insights that unlock new avenues to growth.

Network Analysis

Understanding how people that matter to you connect to each other, and what content they use to make and strengthen those connections pays endlessly: in your media value, risk management / compliance, acquisition, retention, and engagement. It’s a bird’s eye view that immediately shows you who matters, how valuable connections are made, and enables organizations to grow exceptionally fast capabilities with large groups of people they never knew existed, or thought differently about what they needed.

In the past, Signal Scout has led teams of all levels of proficiency to make fast, meaningful sense of their networks. Brands in QSR, Retail Banking, as well as healthcare marketers reaching HCPs and patients have all worked with Signal Scout to find new answers — whether that’s the entire exercise, or helping shape data science requirements to interpreting results. Let us know how you’d like to employ this fundamentally valuable methodology in the way you design successful outcomes.

Social, Content, Search: Integrated Insights

Looking at the world through the identity of the people you serve. Whether it’s for your brand or internally in terms of employer branding, Signal Scout can bring a new level of insight by pulling those technologies into a singular view of your customer, how they shape their identity in front of the people they care most about, and the questions they need answers to when they’re alone.

Filtered through the lenses of psychology, technology, semiotics, and behavior, Signal Scout has worked with teams who have used these insights for a number of needs: Brand positioning, honing customer journeys, use cases, and marketing campaigns. The techniques can be as in-depth or fast as the needs of the team using them. Just drop a quick note to speed your time to insight harnessing all the data signals your customers have generated.