Behavior Design QuickStart

Stop guessing why users churn or demand slows, start pinpointing actions that scale, now.

Workshop, 1.5h • Individual coaching, 1h • Rolling 11-person signups

Professionals working in marketing, product, or service design regularly underestimate just how hard the job is: getting lots of people to stop or change what they’re doing now, and start completely new habits.

The Behavior Design QuickStart equips you with practical, repeatable ways to change your strategy and messaging — right now — that return at least 3x what you’re currently doing.

No prior knowledge needed: you’ll work through simple templates, cases and measurable results from brands like: Instagram, Fitbit, Walmart, Merck, Taco Bell, Lilly, and more.

You’ll quickly master how to design persuasive, ai-prompt-ready sequences that win now. Reduce friction, drive adoption and sustain growth in market. You’ll see new opportunities in your work — and the way you interact with all the people close to you.

Your instructor:
Michael Leis

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Behavior design creates measurable magic

Results in 8 weeks:

  • B2B Financial Services SaaS: 5x conversions

  • Retail Health: 3x flu vaccinations

  • Restaurants: 7x in-store spend

  • Patient Service CRM: 80% adherence

  • Pre-launch Rare Disease: 4x qualified leads

Who gets the most out of Behavior Design?

A behavior design group in the wild

Marketers:
jump conversions

Convert with specificity of action. Stop burning ROAS on guesses around creative messaging or barriers. Give your most motivated customers the prompts and rewards they need to act fast.

UX Designers:
speed the journey

Reduce cognitive load. Map your user journeys with precise behaviors users want to do, and can do, in the moment they need to do it. Identify exactly where & how friction points can turn into positive reinforcers.

Product Managers:
fuel your roadmap

Ship features people love. De-risk your roadmap and align stakeholders to behaviors that chain to exceed this, and every quarterly goal. Your team with have repeatable methods to sift feature signal from noise.

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Meet your instructor, Michael Leis

A certified Fogg Behavior Model trainer for over a decade, Michael is a strategist and founder of Signal Scout.

His repeatable approaches to brand positioning and experience design has set records across SaaS, Financial, Healthcare, Retail, CPG, and Restaurants. That work has been globally recognized and awarded as a best practice by Cannes Lions, WARC, Huffington Post, Business Insider, and more.

Michael is available to chat anytime you’re free. You can read a whole thing about his approach and work over here.

Learn with leaders from:

$250.00

Register for this workshop

Workshop, 1.5h • Individual coaching, 1h • Rolling 11-person groups

With all PPT templates, video recordings, and updates. Get a ticket.

What to expect

Learning designed to work in your work life

1) We’ll meet 1:1 on your needs.

2) Workshop live with a small, 11-person squad.

3) 1:1 follow up meeting to make sure it’s working in your work!

Interactive + Live

Led by award-winning strategist Michael Leis

Templates + Cases

You’ll have the working PPT slides, exercises and case files to work in and keep building from.

Practical + Repeatable

Bring your own business goal and customer, leave with work in motion.

Pre-and post-workshop 1:1 or 1:team help session to make sure it works in your work.

Group + Individual Training

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Need to write your boss an email to get funded?

No one should have to face a blank email alone

Fire up a prewritten email

Like cute dogs? In less than 2 min, watch how to change a series of behaviors with one prompt.

What you’ll do in 1.5 hours

The Fogg Behavior Model

The Fogg Behavior Model in a QuickStart

It’s an intense workshop, focused on practices that apply the most useful parts of positive reinforcement, behavioral psychology, behavioral economics, and decades of engagement analysis across categories. You’ll have a new toolset to design products, services, and campaigns that persuade (instead of convince) people to act: building fast, new, positive actions that scale.

Our schedule:

  • Why advertising format fails in today’s era of persuasion platforms

  • Transition messaging from convincing (advertising) to persuasion (attitudinal/behavioral)

  • Apply research on how people make decisions and perform new actions

  • Break business goals into behaviors

  • Remove ambiguity from behavior for clarity of action and inclusion

  • Architect compelling behaviors using the Fogg Behavior Model

  • Sequence using the Pryor method to reinforce actions from unaware, through goal, to advocacy

  • Prompt for attitudes and behavioral sequences in AI / LLM.

  • Dedicated Q/A time.

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Need to write your boss an email to get funded?

No one should have to face a blank email alone

Fire up a prewritten email

Describe the experience in one word?

  • Lucy Wu

    Intuition! Thank you for giving me the confidence to trust my own analyses and storytelling

    Lucy Wu
    Digital Health Consultant

  • Kyle Andrew

    First word: Joy.

    Kyle Andrew
    Senior Manager of Demand Strategy

  • Expert! I learned a lot from you in just the few times we worked together.

    Devon Cross
    Associate Director, Marketing

  • Celby Richoux

    So grateful to have learned from you, and thrilled so many others will get the benefit of your awesome brains.

    Celby Richoux
    Award-Winning Brand Strategist

  • Shirley Bergin

    Team first, kind, creative, curious, smart and just plain fun!

    Shirley Bergin
    Portfolio Lead, Project Accelerator Transition Innovation Office, ARPA-H

  • Danielle Jamil

    Inspirational (with intent and purpose).

    Danielle Jamil
    Vice President, Strategic Planning

  • Karissa Price

    Your storytelling is simply outstanding!

    Karissa Price
    Chief Customer Officer

  • “People-first” (does the hyphen make it one word?) because that’s how their strategies are focused, on the needs and behaviors of the people you are trying to reach, but also because that’s their approach to working with colleagues and teams around them.

    Caroline Bean
    Vice President/Group Director, Content Strategy

  • Nancy Seidel

    Collaborator. Open. Communicative. Listener.

    Nancy Sidel
    Group Management Director

  • Erica Nardello

    Your compassionate support brought out the best in us as we grew, individually and collectively. Your knowledge and creativity encouraged our broader teams and clients to experiment and innovate while keeping an eye on meeting and exceeding our goals. Thanks for making me smarter.

    Erica Nardello
    Vice President, Social Strategy

  • Approachable Leadership. Deep listener. Mood lightener. Space Giver. Sandwich Expert. I can't pick just one.

    Shannon Pfeffer
    Chief Partnership Officer

  • Rachel Polish

    Compassionate, hilarious, visionary, smart…I can keep going.

    Rachel Polish
    Omnichannel Digital Media Partner

  • Tina Bejian-Binnion

    Empathy. You had a knack for bringing focus onto real people, their behaviors and needs into our work.

    Tina Bejian-Binnion
    Vice President, Director User Experience

  • Brendan Gallagher

    Growth! Both for me personally in working with you, as well as our business.

    Brendan Gallagher
    President

  • Austin Govella

    Connector of ideas and people. Love the Action Map. It connects lots of dots for me with intranet design.

    Austin Govella
    Director, Strategy and Design

  • Erica Chiao

    Generous, kind, smart.

    Erica Chiao, Ph.D.
    Associate Director

  • Mike Groff

    Our writers and designers call it ‘Spinning gold.’ They get exactly what they need to dial-up content people will love and share in huge numbers.

    Mike Groff

    Executive Creative Director

  • Cynthia Shulak

    Leadership and inspiration - working with you and your team is what made me want to transition to Content strategy; and I haven’t looked back since.

    Cynthia Shulak
    Content Strategist

  • Christi Frateschi

    Culture! The team was one of the most supportive and encouraging cultures I’ve been a part of.

    Christi Frateschi
    Brand and Social Strategist

  • Hank Greene

    Come on just one word?? Eye-opening, solutions-oriented, inspiring, strategic, innovative… working with Signal Scout is a joy and I always learned something every meeting we shared!

    Hank Greene
    Award-Winning Marketer, Content Leader

  • Lakshmi Rengarajan

    Signal Scout’s methods for brand relevance make innovation feel natural. After a decade it feels predictive.

    Lakshmi Rengarajan

    Gathering Experience Designer

  • Erin Bice

    Intelligent, witty, and wonderful.

    Erin Bice
    Head of Marketing

DIY

Everything we do is distilled from publicly available information. Learn the practices on your own!

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