QuickStarts
how visionary brands orchestrate action
Build Winning Campaigns With Proven Behavioral & Storytelling Frameworks
Learn to lead large-scale persuasion, over lunch
Unlock the tools, templates, and expert coaching behind record-setting marketing campaigns—trusted by teams at global brands, now in a high-impact, small-group lunch session.
The same methods used at these breakthrough brands
Why Marketers, strategists, writers, designers and creators love QuickStarts:
Immediate Impact: Apply frameworks used by leading brands solving your real work challenges to make high-performing campaigns—right now.
Expert Access: Award-winning strategist Michael Leis brings 30+ years of campaign success (Cannes Lions, WARC, Clio).
Hands-On: Leave with actionable templates and step-by-step plans to drive measurable results.
Small Cohorts: Limited to 11 seats for maximum interaction, peer learning, and coaching.
Behavior Design:
Turn business goals into easy customer actions
Break big goals into specific, high-ROI behaviors that drive exponential growth.
Master the simplicity and repeatability of the Fogg Behavior Model and positive reinforcement techniques proven to boost campaign results.
Map and sequence customer actions for your next campaign, using frameworks trusted by brands across healthcare, retail, financial services, CPG, and QSR.
Walk away with:
Persuasive behavior mapping templates
Campaign-ready plans for immediate activation
Narrative Design: Pinpoint Decision Making Moments
Harness The Hero’s Journey to move audiences from passive awareness to active advocacy.
Cast your customer, their mentors, allies and your product along a simple, evocative decision making, purchase, and advocacy path.
Reveal emotionally resonant storytelling moments that convert, using techniques employed by leading B2B and DTC brands, celebrated by Cannes Lions and WARC.
Walk away with:
Narrative journey mapping canvas
Customer decision making and product repositioning outline
Action Mapping: Align business, teams, channels, and results
Build an Action Map that unites business goals, behaviors, messaging, channel strategy, and media optimization on a single, actionable page.
Sequence high-performing content, set measurable KPIs, and accelerate omnichannel execution.
Adopt the global best practice used by category leaders for breakthrough results.
Walk away with:
Your own Action Map canvas
Strategic toolkit for team and agency alignment
Tuition of $250 per person, per class due when you schedule.
Learning that works in your work right now
1.PREP RALLY
QuickStarts begin with a one-on-one conversation before your session.
We’ll meet each other and learn what you need to get the most out of our time together.
In fact, happy to have a prep rally anytime you have an open 15 minutes on your calendar.
2. SCHEDULE AND LEARN
Each class is limited to a maximum of 11 people to make sure you can confidently apply what you learn as fast as possible.
Based on the people in your class, the QuickStart will be maximized for learning: the right mix of people, on a day that works for everyone.
3. USE RIGHT AWAY
You will walk away with a set of PPT/KEY templates for sharable deliverables that positively impact your team, specifically informing:
Constructive stakeholder consensus around specific goals and tactics
Clear direction and strategy for partners, like collaborative business units, agencies, creative teams, influencers
The concepts and practices in QuickStarts must be valuable to your work life every single day, starting now.
After your QuickStart we’ll meet again to help put what you’ve learned to work. You get to choose whether they’re 1:1, or with your work team.
4. GROW
Describe the experience in one word?
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![Lucy Wu]()
Intuition! Thank you for giving me the confidence to trust my own analyses and storytelling
Lucy Wu
Digital Health Consultant -
![Kyle Andrew]()
First word: Joy.
Kyle Andrew
Senior Manager of Demand Strategy -
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Expert! I learned a lot from you in just the few times we worked together.
Devon Cross
Associate Director, Marketing -
![Celby Richoux]()
So grateful to have learned from you, and thrilled so many others will get the benefit of your awesome brains.
Celby Richoux
Award-Winning Brand Strategist -
![Shirley Bergin]()
Team first, kind, creative, curious, smart and just plain fun!
Shirley Bergin
Portfolio Lead, Project Accelerator Transition Innovation Office, ARPA-H -
![Danielle Jamil]()
Inspirational (with intent and purpose).
Danielle Jamil
Vice President, Strategic Planning -
![Karissa Price]()
Your storytelling is simply outstanding!
Karissa Price
Chief Customer Officer -
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“People-first” (does the hyphen make it one word?) because that’s how their strategies are focused, on the needs and behaviors of the people you are trying to reach, but also because that’s their approach to working with colleagues and teams around them.
Caroline Bean
Vice President/Group Director, Content Strategy -
![Nancy Seidel]()
Collaborator. Open. Communicative. Listener.
Nancy Sidel
Group Management Director -
![Erica Nardello]()
Your compassionate support brought out the best in us as we grew, individually and collectively. Your knowledge and creativity encouraged our broader teams and clients to experiment and innovate while keeping an eye on meeting and exceeding our goals. Thanks for making me smarter.
Erica Nardello
Vice President, Social Strategy -
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Approachable Leadership. Deep listener. Mood lightener. Space Giver. Sandwich Expert. I can't pick just one.
Shannon Pfeffer
Chief Partnership Officer -
![Rachel Polish]()
Compassionate, hilarious, visionary, smart…I can keep going.
Rachel Polish
Omnichannel Digital Media Partner -
![Tina Bejian-Binnion]()
Empathy. You had a knack for bringing focus onto real people, their behaviors and needs into our work.
Tina Bejian-Binnion
Vice President, Director User Experience -
![Brendan Gallagher]()
Growth! Both for me personally in working with you, as well as our business.
Brendan Gallagher
Chief Connected Health Officer -
![Austin Govella]()
Connector of ideas and people. Love the Action Map. It connects lots of dots for me with intranet design.
Austin Govella
Director, Strategy and Design -
![Erica Chiao]()
Generous, kind, smart.
Erica Chiao, Ph.D.
Associate Director -
![Mike Groff]()
Our writers and designers call it ‘Spinning gold.’ They get exactly what they need to dial-up content people will love and share in huge numbers.
Mike Groff
Executive Creative Director
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![Cynthia Shulak]()
Leadership and inspiration - working with you and your team is what made me want to transition to Content strategy; and I haven’t looked back since.
Cynthia Shulak
Content Strategist -
![Christi Frateschi]()
Culture! The team was one of the most supportive and encouraging cultures I’ve been a part of.
Christi Frateschi
Brand and Social Strategist -
![Hank Greene]()
Come on just one word?? Eye-opening, solutions-oriented, inspiring, strategic, innovative… working with Signal Scout is a joy and I always learned something every meeting we shared!
Hank Greene
Award-Winning Marketer, Content Leader -
![Lakshmi Rengarajan]()
Signal Scout’s methods for brand relevance make innovation feel natural. After a decade it feels predictive.
Lakshmi Rengarajan
Gathering Experience Designer
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![Erin Bice]()
Intelligent, witty, and wonderful.
Erin Bice
Head of Marketing
Led by Michael Leis
Michael is a strategist and founder of Signal Scout. He is a consultant to leading companies, start-ups and non-profits. Over 30 years, his repeatable approach to brand positioning and activation has set records across SaaS, Financial, Healthcare, Retail, CPG, and Restaurants. That work has been globally recognized and awarded as a best practice by Cannes Lions, WARC, Huffington Post, Business Insider, and more.
Michael is available to chat anytime you’re free. You can read a whole thing about his approach and work over here.