The Q4 Scout Pack

Join now for the low-key weekly marketing strategy series designed to be your springboard to happier work days and record-breaking results.

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Take your spot in the September Pack, and every week you’ll:

Scout new methods to unlock business insight

Hack through the clutter and chaos. Each week you’ll get custom-made content that is curated and distilled to unlock new insights in your everyday work.

Learn with unique, actionable case studies

Leading academic and creative structures, broken down into cases that connect directly to your work.

Link up in live video ideation sessions + chat

One hour weekly on zoom, rooted in problems you are facing now. Create a springboard for your thinking or help build the stage for a colleague: facilitated for an inclusive, and inspiring discussion. Link up with diverse perspectives to untangle problems, and bring ideas to tactical life.

Prompts to lead your own pack

The Scout Pack Slack is here every day: helping you apply new methods directly to your own work, and have what you need to facilitate your own work pack to refine approaches.

Deliverables to drive the work now

Ready-to-go assets, templates, and people to fuel easy paths to your next most meaningful business case, trends presentation, media or creative briefing. Your analytics reports and content calendars will get a mix of compliments and jealousy.

Interested? Share with a friend and join the pack

This fun Scout Pack moment started with the Q4 text:
”How do we get teens with CF to open our emails so they take the medicine they need?”

That year, revenue increased 4x, and cost-per-touch dropped 90%. And tripled the entire category engagement benchmark.

Describe the experience in one word?

  • Erin Bice

    Intelligent, witty, and wonderful.

    Erin Bice
    Head of Marketing

  • Celby Richoux

    So grateful to have learned from you, and thrilled so many others will get the benefit of your awesome brains.

    Celby Richoux
    Award-Winning Brand Strategist

  • Hank Greene

    Come on just one word?? Eye-opening, solutions-oriented, inspiring, strategic, innovative… working with Signal Scout is a joy and I always learned something every meeting we shared!

    Hank Greene
    Award-Winning Marketer, Content Leader

  • Lucy Wu

    Intuition! Thank you for giving me the confidence to trust my own analyses and storytelling

    Lucy Wu
    Digital Health Consultant

  • Kyle Andrew

    First word: Joy.

    Kyle Andrew
    Senior Manager of Demand Strategy

  • Expert! I learned a lot from you in just the few times we worked together.

    Devon Cross
    Associate Director, Marketing

  • Shirley Bergin

    Team first, kind, creative, curious, smart and just plain fun!

    Shirley Bergin
    Portfolio Lead, Project Accelerator Transition Innovation Office, ARPA-H

  • Danielle Jamil

    Inspirational (with intent and purpose).

    Danielle Jamil
    Vice President, Strategic Planning

  • Karissa Price

    Your storytelling is simply outstanding!

    Karissa Price
    Chief Customer Officer

  • “People-first” (does the hyphen make it one word?) because that’s how their strategies are focused, on the needs and behaviors of the people you are trying to reach, but also because that’s their approach to working with colleagues and teams around them.

    Caroline Bean
    Vice President/Group Director, Content Strategy

  • Nancy Seidel

    Collaborator. Open. Communicative. Listener.

    Nancy Sidel
    Group Management Director

  • Erica Nardello

    Your compassionate support brought out the best in us as we grew, individually and collectively. Your knowledge and creativity encouraged our broader teams and clients to experiment and innovate while keeping an eye on meeting and exceeding our goals. Thanks for making me smarter.

    Erica Nardello
    Vice President, Social Strategy

  • Approachable Leadership. Deep listener. Mood lightener. Space Giver. Sandwich Expert. I can't pick just one.

    Shannon Pfeffer
    Chief Partnership Officer

  • Rachel Polish

    Compassionate, hilarious, visionary, smart…I can keep going.

    Rachel Polish
    Omnichannel Digital Media Partner

  • Tina Bejian-Binnion

    Empathy. You had a knack for bringing focus onto real people, their behaviors and needs into our work.

    Tina Bejian-Binnion
    Vice President, Director User Experience

  • Brendan Gallagher

    Growth! Both for me personally in working with you, as well as our business.

    Brendan Gallagher
    Chief Connected Health Officer

  • Austin Govella

    Connector of ideas and people. Love the Action Map. It connects lots of dots for me with intranet design.

    Austin Govella
    Director, Strategy and Design

  • Erica Chiao

    Generous, kind, smart.

    Erica Chiao, Ph.D.
    Associate Director

  • Mike Groff

    Our writers and designers call it ‘Spinning gold.’ They get exactly what they need to dial-up content people will love and share in huge numbers.

    Mike Groff

    Executive Creative Director

  • Cynthia Shulak

    Leadership and inspiration - working with you and your team is what made me want to transition to Content strategy; and I haven’t looked back since.

    Cynthia Shulak
    Content Strategist

  • Christi Frateschi

    Culture! The team was one of the most supportive and encouraging cultures I’ve been a part of.

    Christi Frateschi
    Brand and Social Strategist

  • Lakshmi Rengarajan

    Signal Scout’s methods for brand relevance make innovation feel natural. After a decade it feels predictive.

    Lakshmi Rengarajan

    Gathering Experience Designer

Join your pack now

The pack with 3-10x direct return

The Signal Scout Pack will accelerate your impact at work, and give you the tools to prove it.

Lindsey explaining Cultural Segmentation methods.

Need to write your boss an email to get funded?

No one should have to face a blank email alone

Fire up a prewritten email

Expect a minimum of 2–3x ROI, even with modest engagement, and 10x+ with active application of even a single framework or advice from the people in the Scout Pack.

Conservatively, using the prompts at work will jump your contribution to incremental project revenue 400%, save at least 400% in strategic task time, avoid errors or churn, and upskill faster.

What you learn are frameworks, not just principles. You will be able to continue using these methods to generate compounding return from solving for increasingly larger, complex opportunities: weeks, months, and years after the memory of $250 has faded into fiscal 2025.

Sign up here
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Your Pack guide

Hi, I’m Michael. I’m here to help you solve complex problems with repeatable frameworks from leading researchers, and give you tools to build your own communities of purpose. 

We can chat anytime you’re free. You can read a whole thing about my approach and work over here.

Join the pack
Share the pack

Industrial Strength Q4 Problem Solving

  • Rebrand, launch a new product, and reverse a 6% sales slide across 3500 locations in 10 weeks.

  • The President of the US just dared our CEO to double flu vaccinations during COVID.

  • All our restaurants in Pakistan burned down last night.

  • How do transgender people living in secret with HIV learn about and enroll in treatment.

  • Launch a new medicine in a new category in 10 weeks.

The brand leaders who’ve joined the Scout Pack in the past didn’t do it because the places they worked were innovative.

They are innovative people, who knew there was a better way, in a moment they were faced with organizational and market dynamics that felt impossible to solve.

Take Your Spot in the pack now