Marketing Strategy Training
You already have the skills.
Learn fast, practical methods to create Omnichannel and agented AI brands people seek out and share.
Built to work in your work life right now:
Start right now
Download the Field Guide and start using the methods now
If you’re reading this, there’s a high probability someone just handed you a wicked problem, or you are in the business of people handing you dynamic problems all the time.
Every other online marketing strategy thing does a ton of gatekeeping, as though you can’t make magic on your own or some other bizarre logic.
Since everything’s built to help your work as soon as humanly possible, as soon as you check out, you’ll get the most updated version of the Field Guide master deck in PPT and KEY.
Just start using it. If you don’t find value in the download right away, the refund is fast and easy.
If that’s too scary, do a practice run: download a free sample of the Field Guide here.
Including help that flows with your work needs
One-on-One Application Help
Exercises are great, but once you’ve had a chance to start applying it to your work is where you figure out what - and how - you need to learn.
Buying the Field Guide gives you two 1-hour zoom meetings where we work through your problems together.
People typically like to schedule one after they’ve started working through an assignment, and the second one to tune up a day or two before it’s presented.
Try a free 1-on-1 chat now before you decide.
Small-group Learning in QuickStarts
Step-by-step, live group walthroughs of the strategic methods in the time it takes to have lunch.
Once 11 people sign up for a QuickStart topic, we pick a date that works and grab two hours to work through more common scenarios.
Once you’ve bought the Field Guide, join the QuickStart cohorts that make the most sense for your challenges.
Seriously, it’s like Cici’s Pizza of strategy. Once we get enough people together, we’ll put it on the calendar. Small groups of people are a great way to learn together.
Most requested QuickStarts:
Concept-to-activation sprint in two hours
How to build a relatable, disruptive Omnichannel journey.
Action Map: Align Measurable Media + Creative Executions
Integrated marketing for HCP + B2B Marketing and Sales teams
Scale your ability
Masterclass
In this one-day sprint you will learn to apply three core, reusable methods that persuade audiences at scale: Behavior Design, Narrative Structure, and Action Mapping.
A learning experience designed to flow with your work life
-
Built from insane problems
You’ll learn repeatable methods from huge, complex brands who ran into problems hopefully worse than you’ll ever need.
-
Learn now, updates free
Get practical lessons and templates that help in your work right now, and we’ll keep you updated on new versions.
-
Faster, small group learning
Your training session won’t have more than 11 people. You’ll learn faster with the help of a few practical perspectives.
-
This must work for you
We’ll meet together beforehand to make sure you’re prepared, and after, to make sure what you learn works for you at work.
What people remember about working with Signal Scout
-
![Shirley Bergin]()
Team first, kind, creative, curious, smart and just plain fun!
Shirley Bergin
Portfolio Lead, Project Accelerator Transition Innovation Office, ARPA-H -
![Danielle Jamil]()
Inspirational (with intent and purpose).
Danielle Jamil
Vice President, Strategic Planning -
![Lucy Wu]()
Intuition! Thank you for giving me the confidence to trust my own analyses and storytelling
Lucy Wu
Digital Health Consultant -
![Hank Greene]()
Come on just one word?? Eye-opening, solutions-oriented, inspiring, strategic, innovative… working with Signal Scout is a joy and I always learned something every meeting we shared!
Hank Greene
Award-Winning Marketer, Content Leader -
![Karissa Price]()
Your storytelling is simply outstanding!
Karissa Price
Chief Customer Officer -
![]()
“People-first” (does the hyphen make it one word?) because that’s how their strategies are focused, on the needs and behaviors of the people you are trying to reach, but also because that’s their approach to working with colleagues and teams around them.
Caroline Bean
Vice President/Group Director, Content Strategy -
![Nancy Seidel]()
Collaborator. Open. Communicative. Listener.
Nancy Sidel
Group Management Director -
![Erica Nardello]()
Your compassionate support brought out the best in us as we grew, individually and collectively. Your knowledge and creativity encouraged our broader teams and clients to experiment and innovate while keeping an eye on meeting and exceeding our goals. Thanks for making me smarter.
Erica Nardello
Vice President, Social Strategy -
![]()
Approachable Leadership. Deep listener. Mood lightener. Space Giver. Sandwich Expert. I can't pick just one.
Shannon Pfeffer
Chief Partnership Officer -
![]()
Expert! I learned a lot from you in just the few times we worked together.
Devon Cross
Associate Director, Marketing -
![Erin Bice]()
Intelligent, witty, and wonderful.
Erin Bice
Head of Marketing
You can’t predict the next text.
You can be prepared to make it successful.
Even if you’ve never looked down at your phone and seen phrases like:
“We’re the top trending topic on every platform right now and not in a good way,”
“Every store in Pakistan was burned down last night.”
“The president just dared our CEO to double flu vaccinations”
“Protesters tore down our store. How do we relaunch with healthcare in a way that matters?”
‘Transgender HIV+ people living in secret are unaware of treatment. How do they learn about and adopt treatment?”
The frameworks you’ll learn started with texts just like those, and ended with:
+12% Same store sales increase less than a year later, Business Insider and Mashable called it a crisis comms best practice.
A global FB page 30 million+, with users spending 7x in store (ARF).
Tripling flu vaccinations within 8 weeks.
A continuing neighborhood festival and food pantry, featured as a keynote at Cannes Lions.
Ten minutes average site time, category-leading unaided awareness.