Don’t Just Survive Q4. Create it.
This triumphant brand moment started with the Q4 text:
“We’re the top trending topic on everything. Not in a good way.”
If there’s anything we’ve learned about September until mid-December, it will be full of surprises, crises, last-minute innovation pilots, pitches, or quick-turn needs to reach sudden stretch revenue targets.
This September, make it easier to cut through the complexity, and rally your team and your customers to your strongest year-end. Whatever comes your way.
The September Scout Pack is your 5-week, fast-action toolkit: think leading research, bite-sized strategies, proven frameworks, and a built-in growth crew for marketers, creators, and any leader who needs to ship lasting change:
Separate the cultural signal from the corporate noise
Create meaningful content that links directly to business goals
Apply cultural insights to unlock difficult problem spaces, move fast and win in a chaotic Q4 right now.
Quick ways to improve:
Creator integration
Friends within the work
Structure sharable content
Magical project intake
Take your spot in the September Pack, and every week you’ll:
Scout cultural signals to unlock business insight
Like a wellness ritual hack, but for your work life. Content chosen and distilled for unlocking new insights to practical problems (and deeper links for falling into those wormholes). These are the same topics you’d cover if you were onboarding to a big brand strategy team that cares.
Learn with actionable case studies
Leading academic and creative structures, with the cases that connect directly to your work. These cases don’t exist anywhere else.
Link up in live video ideation sessions + chat
One hour weekly on zoom, rooted in problems you are facing now. Create a springboard for your thinking or help build the stage for a colleague: facilitated by your pack leader for an inclusive, and inspiring discussion. Link up with diverse perspectives to untangle problems, and bring ideas to tactical life.
Prompt your own pack
Apply new methods directly to your own work, and have what you need to facilitate your own work pack to refine approaches.
Sian, Amber, and Megan are all awesome people who used the same frameworks you will.
Join the Scout Pack
Scouts get the whole pack: The September Scout Pack is your 4-week, fast-action toolkit: think leading research, bite-sized strategies, proven frameworks, and a built-in growth crew for marketers, creators, and any leader who wants to...
Students, teachers, or anyone who has the motivation to join the pack, but needs a price break to make it easier.
Start Now Free, Decide Later
Describe the experience in one word?
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![Lucy Wu]()
Intuition! Thank you for giving me the confidence to trust my own analyses and storytelling
Lucy Wu
Digital Health Consultant -
![Kyle Andrew]()
First word: Joy.
Kyle Andrew
Senior Manager of Demand Strategy -
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Expert! I learned a lot from you in just the few times we worked together.
Devon Cross
Associate Director, Marketing -
![Celby Richoux]()
So grateful to have learned from you, and thrilled so many others will get the benefit of your awesome brains.
Celby Richoux
Award-Winning Brand Strategist -
![Shirley Bergin]()
Team first, kind, creative, curious, smart and just plain fun!
Shirley Bergin
Portfolio Lead, Project Accelerator Transition Innovation Office, ARPA-H -
![Danielle Jamil]()
Inspirational (with intent and purpose).
Danielle Jamil
Vice President, Strategic Planning -
![Karissa Price]()
Your storytelling is simply outstanding!
Karissa Price
Chief Customer Officer -
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“People-first” (does the hyphen make it one word?) because that’s how their strategies are focused, on the needs and behaviors of the people you are trying to reach, but also because that’s their approach to working with colleagues and teams around them.
Caroline Bean
Vice President/Group Director, Content Strategy -
![Nancy Seidel]()
Collaborator. Open. Communicative. Listener.
Nancy Sidel
Group Management Director -
![Erica Nardello]()
Your compassionate support brought out the best in us as we grew, individually and collectively. Your knowledge and creativity encouraged our broader teams and clients to experiment and innovate while keeping an eye on meeting and exceeding our goals. Thanks for making me smarter.
Erica Nardello
Vice President, Social Strategy -
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Approachable Leadership. Deep listener. Mood lightener. Space Giver. Sandwich Expert. I can't pick just one.
Shannon Pfeffer
Chief Partnership Officer -
![Rachel Polish]()
Compassionate, hilarious, visionary, smart…I can keep going.
Rachel Polish
Omnichannel Digital Media Partner -
![Tina Bejian-Binnion]()
Empathy. You had a knack for bringing focus onto real people, their behaviors and needs into our work.
Tina Bejian-Binnion
Vice President, Director User Experience -
![Brendan Gallagher]()
Growth! Both for me personally in working with you, as well as our business.
Brendan Gallagher
Chief Connected Health Officer -
![Austin Govella]()
Connector of ideas and people. Love the Action Map. It connects lots of dots for me with intranet design.
Austin Govella
Director, Strategy and Design -
![Erica Chiao]()
Generous, kind, smart.
Erica Chiao, Ph.D.
Associate Director -
![Mike Groff]()
Our writers and designers call it ‘Spinning gold.’ They get exactly what they need to dial-up content people will love and share in huge numbers.
Mike Groff
Executive Creative Director
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![Cynthia Shulak]()
Leadership and inspiration - working with you and your team is what made me want to transition to Content strategy; and I haven’t looked back since.
Cynthia Shulak
Content Strategist -
![Christi Frateschi]()
Culture! The team was one of the most supportive and encouraging cultures I’ve been a part of.
Christi Frateschi
Brand and Social Strategist -
![Hank Greene]()
Come on just one word?? Eye-opening, solutions-oriented, inspiring, strategic, innovative… working with Signal Scout is a joy and I always learned something every meeting we shared!
Hank Greene
Award-Winning Marketer, Content Leader -
![Lakshmi Rengarajan]()
Signal Scout’s methods for brand relevance make innovation feel natural. After a decade it feels predictive.
Lakshmi Rengarajan
Gathering Experience Designer
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![Erin Bice]()
Intelligent, witty, and wonderful.
Erin Bice
Head of Marketing
The pack with 3-10x payback
Tell Your Boss You’ll Be Sending Receipts
Need to write your boss an email to get funded?
No one should have to face a blank email alone
You should expect a minimum of 2–3x ROI even with modest engagement, and 10x+ with active application of even a single major framework, or by avoiding a costly misstep thanks to the community support of by the Pack.
On a conservative estimate, users often see $0 to $1,000 in incremental project revenue, save $400 to $1,000 in strategic time, avoid $0 to $250 in errors or churn, and gain $200 to $500 in repeat upskilling value.
With greater application, these benefits only increase: high-impact users frequently report over $5,000 in project revenue, more than $2,000 in time savings, up to $1,000 in avoided costs, and $2,000 or more in compounding skill returns—resulting in an overall ROI that ranges from 220% to beyond 2,800%, far surpassing the $250 investment.
Your Pack guide
Hi, I’m Michael. I’m here to help you solve complex problems with repeatable frameworks from leading researchers, and give you tools to build your own communities of purpose.
We can chat anytime you’re free. You can read a whole thing about my approach and work over here.
Industrial Strength Q4 Problem Solving
Rebrand, launch a new product, and reverse a 6% sales slide across 3500 locations in 10 weeks.
The President of the US just dared our CEO to double flu vaccinations during COVID.
All our restaurants in Pakistan burned down last night.
How do transgender people living in secret with HIV learn about and enroll in treatment.
Launch a new medicine in a new category in 10 weeks.