Thrive through an unpredictable Q4
September through mid-december is the quintessential marketing surprise box: crises no one saw coming, last-minute innovation pilots, pitches, or quick-turn needs to reach sudden stretch revenue targets.
This September, Separate the cultural signal from the corporate noise.
Cut through the complexity, and rally your team and your customers to your strongest year-end.
If you’re a marketer, creator, or any leader who needs to ship quick wins and lasting change, the Scout Pack is here for it:
Learn strategic methods for quick-turn solutions that win in market
Create meaningful content that links directly to business goals
Lead teams that flex to break revenue goals, and have fun doing it
Your work team will benefit from all kinds of more meaningful deliverables:
Actionable business cases across emerging channels
Integrated campaign planning
Inspired creative and media briefings
Innovative brand planning firepower
Dynamic channel and messaging strategies
Compelling analytics narratives
Five Themed Weeks:
Creator integration
Friends within the work
Structure sharable content
Magical project intake
Take your spot in the September Pack, and every week you’ll:
Scout new methods to unlock business insight
Hack through the clutter and chaos. Each week you’ll get custom-made content that is curated and distilled to unlock new insights in your everyday work.
Learn with unique, actionable case studies
Leading academic and creative structures, broken down into cases that connect directly to your work.
Link up in live video ideation sessions + chat
One hour weekly on zoom, rooted in problems you are facing now. Create a springboard for your thinking or help build the stage for a colleague: facilitated for an inclusive, and inspiring discussion. Link up with diverse perspectives to untangle problems, and bring ideas to tactical life.
Prompts to lead your own pack
The Scout Pack Slack is here every day: helping you apply new methods directly to your own work, and have what you need to facilitate your own work pack to refine approaches.
Deliverables to drive the work now
Ready-to-go assets, templates, and people to fuel easy paths to your next most meaningful business case, trends presentation, media or creative briefing. Your analytics reports and content calendars will get a mix of compliments and jealousy.
This fun Scout Pack moment started with the Q4 text:
”How do we get teens with CF to open our emails so they take the medicine they need?”
That year, revenue increased 4x, and cost-per-touch dropped 90%. And tripled the entire category engagement benchmark.
Join the Scout Pack
The September Scout Pack is your 5-week, fast-action toolkit: think leading research, proven strategies, bite-sized frameworks, and a built-in growth crew for marketers, creators, and any leader who wants to...
Students, teachers, or anyone who has the motivation to join the pack, but needs a price break to make it easier.
Start Now, Decide Later
Describe the experience in one word?
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![Lucy Wu]()
Intuition! Thank you for giving me the confidence to trust my own analyses and storytelling
Lucy Wu
Digital Health Consultant -
![Kyle Andrew]()
First word: Joy.
Kyle Andrew
Senior Manager of Demand Strategy -
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Expert! I learned a lot from you in just the few times we worked together.
Devon Cross
Associate Director, Marketing -
![Celby Richoux]()
So grateful to have learned from you, and thrilled so many others will get the benefit of your awesome brains.
Celby Richoux
Award-Winning Brand Strategist -
![Shirley Bergin]()
Team first, kind, creative, curious, smart and just plain fun!
Shirley Bergin
Portfolio Lead, Project Accelerator Transition Innovation Office, ARPA-H -
![Danielle Jamil]()
Inspirational (with intent and purpose).
Danielle Jamil
Vice President, Strategic Planning -
![Karissa Price]()
Your storytelling is simply outstanding!
Karissa Price
Chief Customer Officer -
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“People-first” (does the hyphen make it one word?) because that’s how their strategies are focused, on the needs and behaviors of the people you are trying to reach, but also because that’s their approach to working with colleagues and teams around them.
Caroline Bean
Vice President/Group Director, Content Strategy -
![Nancy Seidel]()
Collaborator. Open. Communicative. Listener.
Nancy Sidel
Group Management Director -
![Erica Nardello]()
Your compassionate support brought out the best in us as we grew, individually and collectively. Your knowledge and creativity encouraged our broader teams and clients to experiment and innovate while keeping an eye on meeting and exceeding our goals. Thanks for making me smarter.
Erica Nardello
Vice President, Social Strategy -
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Approachable Leadership. Deep listener. Mood lightener. Space Giver. Sandwich Expert. I can't pick just one.
Shannon Pfeffer
Chief Partnership Officer -
![Rachel Polish]()
Compassionate, hilarious, visionary, smart…I can keep going.
Rachel Polish
Omnichannel Digital Media Partner -
![Tina Bejian-Binnion]()
Empathy. You had a knack for bringing focus onto real people, their behaviors and needs into our work.
Tina Bejian-Binnion
Vice President, Director User Experience -
![Brendan Gallagher]()
Growth! Both for me personally in working with you, as well as our business.
Brendan Gallagher
Chief Connected Health Officer -
![Austin Govella]()
Connector of ideas and people. Love the Action Map. It connects lots of dots for me with intranet design.
Austin Govella
Director, Strategy and Design -
![Erica Chiao]()
Generous, kind, smart.
Erica Chiao, Ph.D.
Associate Director -
![Mike Groff]()
Our writers and designers call it ‘Spinning gold.’ They get exactly what they need to dial-up content people will love and share in huge numbers.
Mike Groff
Executive Creative Director
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![Cynthia Shulak]()
Leadership and inspiration - working with you and your team is what made me want to transition to Content strategy; and I haven’t looked back since.
Cynthia Shulak
Content Strategist -
![Christi Frateschi]()
Culture! The team was one of the most supportive and encouraging cultures I’ve been a part of.
Christi Frateschi
Brand and Social Strategist -
![Hank Greene]()
Come on just one word?? Eye-opening, solutions-oriented, inspiring, strategic, innovative… working with Signal Scout is a joy and I always learned something every meeting we shared!
Hank Greene
Award-Winning Marketer, Content Leader -
![Lakshmi Rengarajan]()
Signal Scout’s methods for brand relevance make innovation feel natural. After a decade it feels predictive.
Lakshmi Rengarajan
Gathering Experience Designer
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![Erin Bice]()
Intelligent, witty, and wonderful.
Erin Bice
Head of Marketing
The pack with 3-10x direct return
The Signal Scout Pack will accelerate your impact at work, and give you the tools to prove it.
Lindsey explaining Cultural Segmentation methods.
Need to write your boss an email to get funded?
No one should have to face a blank email alone
Expect a minimum of 2–3x ROI, even with modest engagement, and 10x+ with active application of even a single framework or advice from the people in the Scout Pack.
Conservatively, using the prompts at work will jump your contribution to incremental project revenue 400%, save at least 400% in strategic task time, avoid errors or churn, and upskill faster.
What you learn are frameworks, not just principles. You will be able to continue using these methods to generate compounding return from solving for increasingly larger, complex opportunities: weeks, months, and years after the memory of $250 has faded into fiscal 2025.
Your Pack guide
Hi, I’m Michael. I’m here to help you solve complex problems with repeatable frameworks from leading researchers, and give you tools to build your own communities of purpose.
We can chat anytime you’re free. You can read a whole thing about my approach and work over here.